Just in case you were curious, more than half the households in the Twin Cities marktet (55.5% total rating) tuned to view the 90 minute Presidential debate last night. Of the households with their TVs turned on, 79% were watching the debate on some channel. This calculation reflects the percentage of households viewing, not of population. The breakout below includes cable, dish, and over the air analog viewing.
For comparison, the SuperBowl audience in this market averaged a 46.5 rating, and a 63 share of the TV audience on February 2, 2004.
Each rating point now represents 16,655 TV households. ====================================== 9/30/2004 PRESIDENTIAL DEBATE TELEVISION AUDIENCE MSP
I think a really important point is being missed in all the salivation over Bush falling flat on his face on Thursday night.
Remember when all the minions were out telling us Kerry was supposed to win the debate thereby lowering our expectations? Well, Bush is right on target with *another* stunning catastrophic success.
He is now superbly positioned for a debate with Edwards' two kids. I think he could take them both on at the same time. I'm betting he'd win too!
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2 Comments:
[from someone who knows:]
Just in case you were curious, more than half the households in the Twin Cities marktet (55.5% total rating) tuned to view the 90 minute Presidential debate last night. Of the households with their TVs turned on, 79% were watching the debate on some channel. This calculation reflects the percentage of households viewing, not of population. The breakout below includes cable, dish, and over the air analog viewing.
For comparison, the SuperBowl audience in this market averaged a 46.5 rating, and a 63 share of the TV audience on February 2, 2004.
Each rating point now represents 16,655 TV households.
======================================
9/30/2004 PRESIDENTIAL DEBATE
TELEVISION AUDIENCE MSP
STATION.........RATING SHARE
TPT2..........3.6 5
WCCO..........14.6 21
KSTP..........4.9 7
KMSP..........2.8 4
KARE..........16.5 23
WFTC..........1.4 2
CSPAN..........3.5 5
CNN..........4.1 6
MSNBC..........0.6 1
FOX NEWS..........3.5 5
TOTAL 55.5 79
I think a really important point is being missed in all the salivation over Bush falling flat on his face on Thursday night.
Remember when all the minions were out telling us Kerry was supposed to win the debate thereby lowering our expectations? Well, Bush is right on target with *another* stunning catastrophic success.
He is now superbly positioned for a debate with Edwards' two kids. I think he could take them both on at the same time. I'm betting he'd win too!
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